About Us

Soup Dragon was born in 1989 as a humble market stall. Fast forward 28 years and we are welcoming people onto our website and through the doors of our North London shop, into a magical world of traditional toys, fabulous clothing and unique gifts and accessories, where imagination and creativity rule.

From the softest cuddly toys by Jellycat and Gund to wooden toys by Le Toy Van, Orange Tree and Melissa & Doug to beautiful design led French brands Djeco, Janod and Moulin Roty, we have gathered together an exciting and diverse collection that appeals to children, parents and grandparents across the globe. We have a superb selection of wooden train sets by Big Jigs, award winning cooperative games from Peaceable Kingdom, realistic looking animal puppets from The Puppet Company, fancy dress by Travis Designs, lovely nightlights by Egmont and Trousselier and jewellery boxes by Floss and Rock. Our baby and kids’ clothing includes edgy newcomers Blade & Rose with their super cute, on trend babywear, London based Lilly & Sid and the quintessentially English, Joules. We also stock a big range of Hatley including comfy cotton pyjamas and their top quality rainwear – well we ARE in the UK after all!

You’ll find some great everyday essentials, unusual gifts, arts and crafts, fancy dress and party supplies plus a huge selection of pocket money toys, ideal for party bags and Christmas stockings.

If you can’t find what you are looking for then why not drop us a message and let us find it for you?

We also offer a gift wrapping service for birthdays and other special occasions. Simply choose your gift wrap when you place your order and contact us with any personal message you would like included.

We are always happy to help with any enquiries from our overseas friends. Email us to let us know which items you are interested in and we will get back to you within 1 working day with a shipping quote and estimated delivery time.