Gund Children's Soft Toys & Teddy Bears

Gund wins the title of the oldest brand on our website as well as being the oldest manufacturer of soft toys in America! Founded in 1898 in Connecticut NYC by Adolf Gund, their teddy bears were amongst the very first developed and sold in the early 1900s. 

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Gund Traditional Children's Soft Toys


Adolf Gund was something of an innovator in his field patenting various mechanisms to make his furry creations move. On his retirement in 1925, long-serving employee, Jacob Swedlin bought the company, keeping the Gund name in homage to the founder. Gund continued to expand in size and popularity through the decades and in 1991 Creative Director Rita Swedlin Raiffe introduced revolutionary new concepts in design, fabrics and techniques, using less stuffing to produce Gund’s cuddly creatures whilst making them more huggable than ever. Here at Soup Dragon, we are huge fans of Gund’s traditional teddy bears with their quizzical expressions, soft fur and attention to detail in their faces and paws. Sizes vary from small 30cm bears right up to jumbo 86.5cm teddies for the ultimate cuddling experience! In addition to the classic bears, there is a vast range of modern designs from everyday loveable pet dogs to magical, fantasy dragons and unicorns. For fans of the prehistoric age, there are some gorgeous plush dinosaurs including a stegosaurus and t-rex. 

The popular characters from kids' favourite Sesame Street TV programme, including Big Bird, Elmo, Cookie Monster, Oscar the Grouch, Bert and Ernie have all been given the Gund treatment and are available as small beanbags, small and large soft dolls and Egg Friends. Don't forget to order your soft St Nick and fluffy snowman toys which double up as wonderful festive decorations that will brighten up any home at Christmas time. A Gund soft toy makes the perfect gift for a newborn or as a birthday or Christmas gift for any child or adult. There is something here for every occasion.

You can see our great selection of Gund cuddly toys and bears in our soft toy section. Shipping is fast and delivery is FREE on all UK orders over £30.