Joules was established in 1977 as Joule & Son, selling clothing and accessories at country shows and fairs and equestrian events. When Tom Joule took over the business from his father in 1989, he observed that most of the clothing worn by the people attending these outdoor events was drab and at odds with their colourful characters and personalities. With this in mind, Tom produced 100 pairs of pink wellington boots, which proved an instant hit and sold out very quickly. In 1994 he rebranded the company as Joules and soon after, launched the first collection of Joules clothing. The prints were all hand drawn and hand painted in-house, as they are today.
The Baby Joule and Little Joule collections feature bright, colourful prints and fun appliqués in practical, traditional styles brought right up to date with contemporary tweaks and details. Joules’ baby and children’s clothing is made from durable, high-quality materials to withstand lots of rough and tumble playtime and hundreds of washing machine cycles. There are two seasonal collections each year. The spring/summer collection includes t-shirts, polo tops, shorts, cropped leggings, socks, sunhats and lightweight fleeces and the autumn/winter one features long sleeved tops, dresses, fleece jackets, winter coats, gloves, and hats. We also carry an all year round selection of pyjamas, fun character dressing gowns, socks, and slippers.
In addition to clothing, we stock drawstring bags, lunch bags, and accessories all featuring the type of bright, colourful prints that kids love. Take a look at our fantastic selection of the best of the Joules collection for babies and children from newborn up to 12 years old. Check back regularly, as we discount this brand towards the end of each season and you could pick up a great bargain. We will ship any UK orders over £30 absolutely FREE.