Joules is an award winning British lifestyle brand which counts a fabulous range of children’s clothing and accessories amongst its diverse products which also includes adult clothing and homewares. Joules baby and kids’ clothing is practical yet stylish and is designed using top quality materials. Joules’ core values of leisure time, fun and family shine through in their unique and original hand drawn and hand painted prints and traditional British style with quirky twists.

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Joules was established in 1977 as Joule & Son, selling clothing and accessories at country shows and fairs and equestrian events. When Tom Joule took over the business from his father in 1989 he noticed that a lot of the clothing worn by the people at these outdoor events was fairly drab and at odds with the colourful characters and personalities surrounding him. With this in mind, Tom produced 100 pairs of pink wellington boots, which proved an instant hit and sold out very quickly. In 1994 he rebranded the company as Joules and soon after launched the first collection of Joules clothing. The prints were all hand drawn and hand painted in house, as they are today. The Baby Joule and Little Joule collections feature bright, colourful prints and fun appliqués in practical traditional styles brought right up to date with contemporary tweaks and details. Joules’ baby and children’s clothing is made from durable materials made to withstand rough and tumble playtime and hundreds of washing machine cycles!

In addition to clothing, we now stock Joules drawstring bags, lunch bags and accessories. Take a look at our fantastic selection of the best of the Joules collection for babies and children. We will ship any UK orders over £30 absolutely FREE.