About Soup Dragon

Welcome to Soup Dragon – Your Gateway to a Magical World of Toys, Clothing, and Gifts!

Founded in 1989 as a humble market stall, Soup Dragon has evolved over the last 37 years into a beloved brand offering a carefully curated collection of traditional toys, unique gifts, fabulous clothing, and beautiful accessories. From our charming North London shop to our easy-to-navigate website, we invite you to explore a world where imagination and creativity take centre stage.

Our Collection: A World of Wonder for Kids, Parents, and Grandparents

At Soup Dragon, we pride ourselves on offering a diverse range of high-quality products that appeal to children, parents, and grandparents worldwide. Our extensive collection includes:

• Soft and cuddly toys from Teddy Hermann, Best Years, and Jomanda – the perfect companions for your little ones.
• Classic wooden toys from renowned brands like Le Toy Van, Orange Tree, and Speedy Monkey, all designed to inspire imaginative play.
• Stunning design-led French brands such as Djeco, Moulin Roty, and Sentosphère, known for their unique style and craftsmanship.
• Wooden train sets from Big Jigs, award-winning cooperative games from Peaceable Kingdom, and realistic animal puppets from The Puppet Company.
• Fancy dress by Pretend To Bee and Smiffys, to fuel your child’s imagination, plus enchanting nightlights from Heico.
• Jewellery boxes by Floss & Rock and Trousselier, perfect for keeping treasures safe and sound.
• Children's backpacks, water bottles and umbrellas by Rex London, designed to bring colour, fun and functionality to every child’s day.

We also offer an exciting range of baby and kids’ clothing, featuring both timeless and trendy styles, including:

• Kite Clothing – a stylish, planet-friendly, Dorset-based brand that captures the essence of classic British design.
• Blade & Rose – edgy, on-trend babywear that's perfect for little ones.

More Than Just Toys – A World of Everyday Essentials and Gifts

Our offerings go beyond toys! We have a wide selection of everyday essentials, arts & crafts supplies, fancy dress, party supplies, and unique gifts. Plus, explore our impressive range of pocket money toys, perfect for party bags, Christmas stockings, and fun surprises.

Personalised Shopping Experience

If you can't find exactly what you’re looking for, don’t hesitate to get in touch. We're more than happy to assist you in finding that perfect item. Our team is always ready to help – just drop us a message, and we'll do the rest.

Gift Wrapping and Personal Messages

Looking to send a special gift? We offer a gift wrapping service for birthdays, holidays, and other occasions. Simply select your gift wrap option during checkout and send us any personal messages you'd like to include. We’ll ensure it’s beautifully wrapped and ready to make someone’s day extra special!

International Shipping

For our overseas customers, we’re happy to assist with shipping quotes and estimated delivery times. Email us with the items you're interested in, and we’ll respond within one working day with all the details you need to place your order.