Gund

Gund wins the title of the oldest brand on our website as well as being the oldest manufacturer of soft toys in America! Founded in 1898 in Connecticut NYC by Adolf Gund, their teddy bears were amongst the very first developed and sold in the early 1900s. 

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Adolf was something of an innovator in his field patenting various mechanisms to make his furry creations move. On his retirement in 1925, long serving employee, Jacob Swedlin bought the company, keeping the Gund name in homage to the founder. Gund continued to expand in size and popularity through the decades and in 1991 Creative Director Rita Swedlin Raiffe introduced revolutionary new concepts in design, fabrics and techniques, using less stuffing to produce Gund’s cuddly creatures whilst making them more huggable than ever.Here at Soup Dragon we are huge fans of Gund’s traditional teddy bears with their quizzical expressions, soft fur and attention to detail in their faces and paws. Modern ranges include cuddly dinosaurs and Sesame Street characters from the popular TV show. A Gund soft toy makes the perfect gift for a newborn or as a birthday or Christmas gift for any child or adult.

 You can see our great selection of Gund cuddlies in our soft toy section. Shipping is fast and FREE on all UK orders over £30.

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